Going Beyond Convention with Your Marketing Tactics

Taking absolutely nothing away from conventional and traditional marketing tactics, especially those which are specific to certain industries and have proven to work time and again, the dynamic nature of the world we’re now living in requires of those of us who are in business to go beyond conventions and try to reach consumers at a level they’re increasingly becoming more accustomed to. It’s no longer enough just to take out an ad on the radio for example, so too something like aspiring to break the marketing budget and air an advert on prime time television. Continue reading “Going Beyond Convention with Your Marketing Tactics”

Why It’s Important to Find Your Market First

B2B service providers in particular are very quick to quote and highlight stats of how many businesses fail within the first 3-5 years, perhaps even quicker to highlight how the failure of those businesses is likely due to the fact that they don’t use the services which are offered by them to better their prospects. While this may or may not be true, what is definitely true is the fact that most new businesses miss one of the basic fundamentals for success in the modern day business environment. Continue reading “Why It’s Important to Find Your Market First”

How To Protect Your Business Online

Complex passwords

It’s best to start with the basics, and make sure that all of the passwords that each staff member is using for any confidential files and systems are secure. A threefold approach to this will cover all bases, starting by updating passwords regularly. Choose a regular date once every month and make it the policy that all passwords have to be changed then. Secondly, use different passwords for each login. Using the same password might make it easier to remember but it creates a weakness in the system, as it means that if someone cracks it then they can access everything. Last but not least, use long and complex passwords. This means using letters, numbers, a mixture of upper and lower case and characters such as ! and & to make your password harder to guess. The longer your password, and the wider variety of different characters you use, the more time it would take for a hacker to work it out as the number of combinations that could fit increase exponentially with every extra character. Continue reading “How To Protect Your Business Online”

The Benefits of Taking Your Business Online

Still think that The Internet has nothing to offer your business?

Growing research is showing that even the most local “Bricks & Mortar” businesses can see significant gains by developing an online digital strategy. Nick Brown, member of the Information Technology Faculty of the Institute of Chartered Accountants, and partner at Brighton accountants Plummer Parsons takes a look at the benefits it could bring to your business. Continue reading “The Benefits of Taking Your Business Online”

5 Important Insurance Types that You Should Definitely Have

Let me stop your yawn right there because insurance is not something that should be taken lightly. Yes, we tend to nod off a little when someone talks about insurance but if you don’t take measures now, your family will be looking at piles and piles of bills in the future. Every penny you save now means more flexibility and resources for your business and yourself. Continue reading “5 Important Insurance Types that You Should Definitely Have”

Thinking about and Beyond Gold: Is Silver the star of the Precious Metal Market?

Historically, gold has always been considered the star of the precious metal market. In fact, prior to the last decade gold has dominated this sector from an investor’s perspective, both in terms of demand and the delivery of solid ROI’s. The investment climate in this market has changed in the wake of the great recession, however, to the point where there is now greater awareness about the depth of precious metals and the diversity that they offer to investors.

Continue reading “Thinking about and Beyond Gold: Is Silver the star of the Precious Metal Market?”

5 Questions You Will Be Asked When Applying for a Business Loan

In an ideal world the bank would just handover cash with no questions asked. Wouldn’t that be great? Unfortunately life isn’t like that and when you need money to start or grow a business, you can expect to be grilled on a level unseen since the Spanish Inquisition.

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