Sometimes, it is the small details that can make the difference in the long-term success of your business. Here are a few small things that you may be looking over.

Professional stationery

Correspondence needs to look professional. You do not want to give the impression that your company does not care about how it presents itself. Letterhead, envelopes, note cards, etc., are all important. In some cases, your correspondence is the first impression that a potential customer or client has to judge you by. First impressions are important. There are many online resources for ordering professional stationery supplies that are custom printed almost immediately.

pic

Website and social media

We live in a time when customers demand a different level of connection than in the past. If you have a business, then you need a website, and not just any website but one that integrates well with social media. Most firms now have a Facebook page as well as a website. One site will draw traffic to the other. It is important to post updates to social media and websites on a regular basis. If you don’t have the time or skill to do this yourself, it is worth the investment to hire a firm to do it for you. This makes sure that you always have fresh and new content. This type of commitment and consistency is one of the traits that investors such as Head of Al Ahli United Bank, Fahad Alrajaan will look for before investing in a company. Fahad works with firms such as the Kuwait Real Estate Investment Consortium and offers investment advice. Websites are often the first thing that he sees when discovering a new investment opportunity.

Comfort

If you have a business where you routinely have to meet with clients or customers, then you should consider how comfortable this space is for them. A small addition such as a compact refrigerator so that you can offer refreshments can make a big difference to their comfort level and their perception of you. Magazines to read while they wait are inexpensive and offer some entertainment.

pic

Disability access

It is important that a business space be easy for everyone to access. If your business is hard for the elderly or handicapped to use, then you could be losing a lot of business. A ramp to your doorway and a door wide enough for wheelchair access will ensure that you can offer services to everyone.

Aesthetics – bringing it all together

If your office looks old and worn, then consider how this looks to customers. Updating your office and waiting rooms shows you care. Old, worn furniture should be replaced. Remember to choose colours carefully. Darker colours can make a room feel more enclosed, while lighter colours make a room feel light and airy. A well-put-together office will help bring in more customers. Combine this with well-placed business cards, note pads, and more, and you will have a look that shows investors and customers alike that you care about your business.