Tips For Targeting Your Business’s Demographics Feb 24th
Being able to effectively market and sell your business’s product or services comes down to being able to identify who to target to. By being able to locate and pinpoint who your customers are you can more effectively create successful marketing strategies and increase your sales.
Gathering an analysis of age, location, profession, and other factors can be a huge plus for your business’s growth. Here are some of the best ways to get your hands on those demographics.
Send Out Email Surveys
One of the most straightforward and practical ways of gathering information about your clients is by sending out emails asking them to complete a survey. Out of an email list of thousands perhaps only a few hundred will reply, but some data is better than none at all.
Make sure that when you send out your survey it is written in a way that is gracious asking them to take part so that you can better improve your services. If you pitch it in a way that presents it as if you are aiming to do something for them as opposed to asking them to do something for you, you will generally get more results out of people.
Therefore, but carefully constructing your email to avoid sounding spammy or irritating and you will get more replies than you would otherwise.
Use Facebook Analytics
If you haven’t started a Facebook fan page yet, make sure you start one as soon as possible. Facebook allows you to see your page’s demographics and help identify how much engagement you have, from who, when, and from where.
This can be a huge help in targeting your audience on social media and knowing what is working and what is not in your engagement efforts. In addition to using Facebook’s built-in demographics analytics, you can also conduct surveys within your page. You can ask your followers any sort of questions you have about who they are and use that data to your advantage. This can be a great way to keep your users feeling as if you are paying attention to their needs.
Ask Your Customers Face To Face
Sometimes the old fashioned way is the one that gets the job done right. Don’t be afraid to ask your customers face to face conversationally. You can start to get a feel for what kind of an average client you have.
Make sure that it comes across conversationally and naturally so as not to seem pressing. Usually, your customers will appreciate the interest and conversation. Feel it out, however. If someone seems suspicious or uncomfortable with you asking them questions, then back off. Getting to know your customers doesn’t mean asking them how their marriage is going either. Ask something basic like what they do for a living, or if they live downtown.
Feb 24th
Being able to effectively market and sell your business’s product or services comes down to being able to identify who to target to. By being able to locate and pinpoint who your customers are you can more effectively create successful marketing strategies and increase your sales.
Gathering an analysis of age, location, profession, and other factors can be a huge plus for your business’s growth. Here are some of the best ways to get your hands on those demographics.
Send Out Email Surveys
One of the most straightforward and practical ways of gathering information about your clients is by sending out emails asking them to complete a survey. Out of an email list of thousands perhaps only a few hundred will reply, but some data is better than none at all.
Make sure that when you send out your survey it is written in a way that is gracious asking them to take part so that you can better improve your services. If you pitch it in a way that presents it as if you are aiming to do something for them as opposed to asking them to do something for you, you will generally get more results out of people.
Therefore, but carefully constructing your email to avoid sounding spammy or irritating and you will get more replies than you would otherwise.
Use Facebook Analytics
If you haven’t started a Facebook fan page yet, make sure you start one as soon as possible. Facebook allows you to see your page’s demographics and help identify how much engagement you have, from who, when, and from where.
This can be a huge help in targeting your audience on social media and knowing what is working and what is not in your engagement efforts. In addition to using Facebook’s built-in demographics analytics, you can also conduct surveys within your page. You can ask your followers any sort of questions you have about who they are and use that data to your advantage. This can be a great way to keep your users feeling as if you are paying attention to their needs.
Ask Your Customers Face To Face
Sometimes the old fashioned way is the one that gets the job done right. Don’t be afraid to ask your customers face to face conversationally. You can start to get a feel for what kind of an average client you have.
Make sure that it comes across conversationally and naturally so as not to seem pressing. Usually, your customers will appreciate the interest and conversation. Feel it out, however. If someone seems suspicious or uncomfortable with you asking them questions, then back off. Getting to know your customers doesn’t mean asking them how their marriage is going either. Ask something basic like what they do for a living, or if they live downtown.
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