The internet has changed the way consumers interact with businesses. Rather than visiting a storefront to search for goods and services, people are now able to do this with the click of a mouse. With this in mind, it is now more important than ever for small businesses to have a user-friendly, efficient website. Here are 6 ways that your small business can benefit from having a professionally designed company website:


1. Gain credibility for your business. Having a website can help your business gain credibility in the consumer marketplace. Without a website, online shoppers will likely seek out your competitors that do. For businesses that already have a website, consider having it redesigned by a professional. This does not have to break the bank. Many web design companies offer web hosting and design packages that allow business owners to choose only the components that will help them promote their unique brand.

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2. Stay in touch with your customers. Essentially, your website serves as an online catalog of your services. As your business grows, you can use this platform to keep customers informed of any new products or services that you offer. This can also be a great way to keep customers informed of any special promotions or upcoming events you may have.

3. Forget store hours. One of the biggest advantages of having a website for your business is non-stop availability. Unlike a physical storefront, your company’s webpage is available 24/7 to meet the needs of your customers. Whether they are looking for product information or simply browsing your offerings, a website allows them to do it anytime and anyplace.

4. Reach a wider market. In addition to round-the-clock availability, having a company website allows you to reach a wider market. Unlike your storefront which is only available to customers in the local commuting area, your website is available to shoppers around the world. Anyone with internet access is now able to log on and review your menu of products and services.

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5. Websites can be huge time-savers. Providing your customers with information over the phone and in-person can be very time consuming. Once your website is fully functional, many customers will use this resource rather than contacting the store for information. This allows customers to quickly get accurate information about your business at any time.

6. A company website helps improve your customer service. Maybe your business is a plumbing company and you would like to share tips on ways to prevent pipe bursts during the winter. A website blog provides you with a platform to do. Similarly, creating an FAQ page allows you to provide customers with the exact information they are looking for.

The bottom line is, no matter what type of business you own, you need a website. An increasing number of consumers are turning to company websites as their primary source of information. Without establishing a web-presence, your business may lose customers to its competitors.