You, as an auto repair business owner, should focus on low-cost marketing ideas that target past and present customers. This way, you’ll be able to keep your business in your customers’ minds and increase your new customer referrals.

Of course, you can promote your business to new audiences who don’t know about you yet, but it can cost you much. It’s vital to use marketing that will reach out to the people with who you’ve already done business.

If you’re looking for a reliable and low-cost automotive merchant account, turn to First American Merchant, a reputable business loan provider and high risk payment processor. FAM has an A+ rating with the BBB and offers exceptional business funding opportunities to merchants of any type and size.

Below you can read 5 marketing ideas for auto repair shops that can help you increase your word-of-mouth referrals:

  1. Keep in Touch Through Email Newsletters

The idea of using content marketing through email is great. This can help you keep your customers engaged without selling to them. According to 90% of consumers, custom content is useful, and 78% think this can build a good relationship between the customer and the given business. Regular emails enable you to keep your name in your customers’ minds.

  1. Don’t Forget About a Creative “Thank You”

Thank your customers for their business. Make every experience your customers have with you unforgettable. This way, your customers will feel more comfortable to recommend you to their personal networks.

  1. Build a Relevant Presence Online

If you build the right business presence online, people will want to follow. Create a page filled with helpful, interesting and relevant content.

  1. Reviews Are Important

Don’t hesitate to ask your customers for feedback. It’s better to have negative and even neutral reviews than to have no reviews at all.

  1. Ask for Referrals

Having a business card with you to give it to your customers is important, but it’s more important to have their contact information.

Focus your marketing efforts on your customer base. This is a great way to boost your word-of-mouth business. Such connection with your customers will enable you to become a trustworthy partner and help you keep your name at the top of your customers’ minds.