Out Of The Box Business Marketing Techniques

You know you need to be marketing online, and that part of your online marketing plan needs to include social media and a blog. These things benefit your business in many great ways, including a reach around the world to many people that you wouldn’t be able to market to in your own town without the use of the internet. Continue reading “Out Of The Box Business Marketing Techniques”

Create the Best Business Cards

Whether you plan to hand out business cards at a networking event or you want to leave some at a local coffee shop, these cards do not serve a purpose if they lack style. Instead of racing to just throw any words onto the card, take the time to choose a suitable template and to create cards that actually speak to the needs of your target audience. Continue reading “Create the Best Business Cards”

Modern Marketing Methods: Smart Ways to Ride the Wave of Ever-Changing Media

Over the last decade, a huge shift has occurred from traditional marketing techniques to digital strategies, and many marketers are still catching up. As the marketing landscape continues to change, here are some of the main challenges facing marketers, along with how they can overcome them. Continue reading “Modern Marketing Methods: Smart Ways to Ride the Wave of Ever-Changing Media”

How to Create A Solid Social Media Strategy That Will Grow Your Following

As with most business ideas, social media can only be used most effectively when there’s a solid strategy shaping it. However, many businesses don’t understand how to create a social media strategy that will truly work and help improve their standing within social communities. And even for those who do understand this, it’s often hard to stick to your strategy and implement it effectively in a marketing channel that’s so fast moving. So to help with this, here are three tips that will help any business that’s struggling to create and execute on a social media strategy to have a stronger social following.

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How your business can create and maintain a professional image and working environment

One of the defining features of a successful business is the image that they represent. If a business can present itself as being reliable, trustworthy and successful, this can do so much for its reputation and client base. Whilst it’s really important to have a great professional business image, it’s also important to ensure that your working environment represents your business values and a sense of professionalism to your employees. So how can I do this? Continue reading “How your business can create and maintain a professional image and working environment”

How your business can benefit from outsourcing

With competition so fierce and firms looking for ways to not only cut costs but also become more efficient, there is a trend for companies to investigate whether some of their previously in-house tasks can be better handled by an outside entity. Often the answer is yes. How can your business benefit from outsourcing? Continue reading “How your business can benefit from outsourcing”

How to think like a marketer and sell like a superstar – interview with John Jantsch

jjantschseated

When I first started writing about small business marketing many years ago, one of the first people I heard about was John Jantsch of Duct Tape Marketing. John had a great reputation, a solid business and a well-respected and highly trafficked blog.

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