4 different ways you can advertise your business with physical merchandise

Advertising your business can be a costly endeavour, especially in the offline world where there is still a premium on ad real estate. However physical advertising exists outside the world of billboards and magazines. Here are 5 interesting ways you can promote your business through packaging like wholesale paper bags and letters.

  1. Wholesale Paper Bags 

Wholesale paper bags are great for the environment and with a little ingenuity, they can be great for your business. The material used in high-quality wholesale paper bags is great for both digital and screen printing which is great for giving you the best logo possible. Wholesale paper bags are a staple at careers and networking fairs 


2. Recycling Bins 

This is a bit of a funny one, but you would be surprised at the number of recycling schemes that are out there. Getting in touch with a few will help you do your bit for the environment and (potentially) put your joint branding on the recycling bin.

This could help you not only get your branding in front of new customers, but also appear more environmentally friendly which is becoming increasingly important to customers. 


3. Letters 

If you are in a business where you find yourself distributing items to customers via post you have an opportunity to get your brand through customer’s letterboxes. If you are a retail business make sure the branding on your wholesale bags is consistent with that on your letters to customers to hammer home the message. 


4. Stickers 

A relatively inexpensive way you can distribute branding to customers is through stickers. Giving these to customers at events and fairs along with some branded wholesale paper bags will reinforce your business in the minds of potential customers. 

Make sure the products you are advertising on is high quality 

Getting your logo in front of customers is a great start however if the merchandise you are advertising on is easily breakable then it will make your business appear cheap and unprofessional. To stop this happening make sure you go with a supplier that has a track record of delivering excellent merchandise to customers. 

Building An Effective Web Presence: Tips For Business Beginners

Building your business in the technology era means that you have to know a little bit about how to use the digital tools placed before you to gain followers.  The web grants you a nearly infinite ability to reach consumers, which is invaluable for any size business. 

The best news is that it won’t take you long to dig your toes into the proverbial sands of the digital world.  The best place to learn how to spread your purpose on the web is the web.  Start here, and read through a few simple tips for beginners that will help you build a more effective web presence. 

Spice up your business website

A stale business website won’t add much to your organization, because it won’t draw much web traffic.  Without specific design elements, your website may as well not exist.  No traffic means no views.  No views means your website is dead. 

You need to invest in building a business website that has some very specific foundational elements.  For starters, you need a great “Contact” page.  You need targeted keywords and phrases within your text, and you need high quality images with fast loading speeds. 

Learn to use social media to your benefit

Social media is essential to building a presence for your business online.  Start by adding simple and recognizable sharing icons to your business website and any other digital content your company disburses. 

Then, work to build your business presence on social media by creating a few profiles on some of the most suitable social media sites on the web.  Keep your social media profiles current, and add new, engaging materials on a regular basis. 

Start scratching the surface of SEO

If you’re not best friends with SEO (search engine optimization), then you need to introduce yourself.  SEO will help you create more efficient content for the web.  SEO will help you reach your target audience with more precision, and good SEO tactics will land your content at the top of the SERPs (search engine results pages).

Reach out to your mobile audience

Don’t forget to include the millions of web users that use their mobile devices to access the internet each day.  Your content should always be optimized for mobile access and engagement.  Mobile users dominate the webwaves of today, and your content is much more effective when optimized. 

Analyze traffic data for efficiency

You’ll never know just how effective your digital content is at reaching your target audience without adding some checks and balances to your standard operating procedures.  You have to analyze your traffic data to gather valuable information about the patterns of web users pertaining to your industry. 

Thinking about and Beyond Gold: Is Silver the star of the Precious Metal Market?

Historically, gold has always been considered the star of the precious metal market. In fact, prior to the last decade gold has dominated this sector from an investor’s perspective, both in terms of demand and the delivery of solid ROI’s. The investment climate in this market has changed in the wake of the great recession, however, to the point where there is now greater awareness about the depth of precious metals and the diversity that they offer to investors.

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5 Questions You Will Be Asked When Applying for a Business Loan

In an ideal world the bank would just handover cash with no questions asked. Wouldn’t that be great? Unfortunately life isn’t like that and when you need money to start or grow a business, you can expect to be grilled on a level unseen since the Spanish Inquisition.

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Promoting Your Dental Business: Apart from Having a Website, Is There Something Else You Can Do to Bring in More Clients?

As a dental practice, you’ll already understand the importance that having a website has. From providing patients with surgery information, such as services and opening times, and giving people the opportunity to contact you effortlessly, the benefits of a website are unparalleled.

Continue reading “Promoting Your Dental Business: Apart from Having a Website, Is There Something Else You Can Do to Bring in More Clients?”

From Seeds to Sale: What Are the 7 Key Stages of Marijuana Cultivation?

Legal Cannabis is gaining popularity across many states in the US. It has many benefits which override the infamous defects it is known for. For many years’ marijuana has been classified as an illegal drug in many countries across the world. In the recent years due to extensive research on marijuana, countries have become enlightened on its benefits. They are now legalizing marijuana. This has created employment opportunities to many people; from farmers to distributors and sellers. You cannot definitely miss this opportunity of getting into a profit making business. Continue reading “From Seeds to Sale: What Are the 7 Key Stages of Marijuana Cultivation?”

3 ATM Fees To Know About Abroad, And How To Minimize Them

The use of credit cards has increased worldwide, and you can and should recommend paying by credit card for as many purchases as possible during your holidays abroad. An important reason: the use of an ATM machine abroad usually generates a large number of charges and surcharges higher than those of a cable or mobile bill.

The rates are confusing and can even add up after a few weeks of travel. Here you will find information on the most popular travel destinations in Europe, Canada and Mexico, as well as details on how these fees are charged and how you can eliminate or at least limit them. Continue reading “3 ATM Fees To Know About Abroad, And How To Minimize Them”