4 different ways you can advertise your business with physical merchandise

Advertising your business can be a costly endeavour, especially in the offline world where there is still a premium on ad real estate. However physical advertising exists outside the world of billboards and magazines. Here are 5 interesting ways you can promote your business through packaging like wholesale paper bags and letters.

  1. Wholesale Paper Bags 

Wholesale paper bags are great for the environment and with a little ingenuity, they can be great for your business. The material used in high-quality wholesale paper bags is great for both digital and screen printing which is great for giving you the best logo possible. Wholesale paper bags are a staple at careers and networking fairs 


2. Recycling Bins 

This is a bit of a funny one, but you would be surprised at the number of recycling schemes that are out there. Getting in touch with a few will help you do your bit for the environment and (potentially) put your joint branding on the recycling bin.

This could help you not only get your branding in front of new customers, but also appear more environmentally friendly which is becoming increasingly important to customers. 


3. Letters 

If you are in a business where you find yourself distributing items to customers via post you have an opportunity to get your brand through customer’s letterboxes. If you are a retail business make sure the branding on your wholesale bags is consistent with that on your letters to customers to hammer home the message. 


4. Stickers 

A relatively inexpensive way you can distribute branding to customers is through stickers. Giving these to customers at events and fairs along with some branded wholesale paper bags will reinforce your business in the minds of potential customers. 

Make sure the products you are advertising on is high quality 

Getting your logo in front of customers is a great start however if the merchandise you are advertising on is easily breakable then it will make your business appear cheap and unprofessional. To stop this happening make sure you go with a supplier that has a track record of delivering excellent merchandise to customers. 

Building An Effective Web Presence: Tips For Business Beginners

Building your business in the technology era means that you have to know a little bit about how to use the digital tools placed before you to gain followers.  The web grants you a nearly infinite ability to reach consumers, which is invaluable for any size business. 

The best news is that it won’t take you long to dig your toes into the proverbial sands of the digital world.  The best place to learn how to spread your purpose on the web is the web.  Start here, and read through a few simple tips for beginners that will help you build a more effective web presence. 

Spice up your business website

A stale business website won’t add much to your organization, because it won’t draw much web traffic.  Without specific design elements, your website may as well not exist.  No traffic means no views.  No views means your website is dead. 

You need to invest in building a business website that has some very specific foundational elements.  For starters, you need a great “Contact” page.  You need targeted keywords and phrases within your text, and you need high quality images with fast loading speeds. 

Learn to use social media to your benefit

Social media is essential to building a presence for your business online.  Start by adding simple and recognizable sharing icons to your business website and any other digital content your company disburses. 

Then, work to build your business presence on social media by creating a few profiles on some of the most suitable social media sites on the web.  Keep your social media profiles current, and add new, engaging materials on a regular basis. 

Start scratching the surface of SEO

If you’re not best friends with SEO (search engine optimization), then you need to introduce yourself.  SEO will help you create more efficient content for the web.  SEO will help you reach your target audience with more precision, and good SEO tactics will land your content at the top of the SERPs (search engine results pages).

Reach out to your mobile audience

Don’t forget to include the millions of web users that use their mobile devices to access the internet each day.  Your content should always be optimized for mobile access and engagement.  Mobile users dominate the webwaves of today, and your content is much more effective when optimized. 

Analyze traffic data for efficiency

You’ll never know just how effective your digital content is at reaching your target audience without adding some checks and balances to your standard operating procedures.  You have to analyze your traffic data to gather valuable information about the patterns of web users pertaining to your industry. 

Promoting Your Dental Business: Apart from Having a Website, Is There Something Else You Can Do to Bring in More Clients?

As a dental practice, you’ll already understand the importance that having a website has. From providing patients with surgery information, such as services and opening times, and giving people the opportunity to contact you effortlessly, the benefits of a website are unparalleled.

Continue reading “Promoting Your Dental Business: Apart from Having a Website, Is There Something Else You Can Do to Bring in More Clients?”

Why Your Start-Up Needs Brand Awareness Campaigns As Soon As It Launches

Brand awareness campaigns are very beneficial to your company’s image, and especially for a start-up. Without brand awareness, no one will know who you are. Your goal was for your products and services to be used by consumers and especially by your target audience. If they do not know you exist, how could they possibly use what you have to offer?

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X Steps to Telling Your Brand Story on Social Media

Companies of all sizes and from all industries need to make their marketing campaigns oriented toward social media because that’s where most of the customers are and that’s the least expensive way to approach them.

On social media, representing your services and your goods is less important than telling a compelling story about your brand and what it represents. This needs to be done as a part of an overall plan you have prepared based on what makes your business unique. Continue reading “X Steps to Telling Your Brand Story on Social Media”

Keeping up to date with advertising methods

The way your brand is recognised is important and should be one of the core focuses of your company. From an online presence to the interior design of your building, consumers are becoming more selective and often only want to associate themselves with businesses that looks ‘aesthetically pleasing’ — but who can blame them when we live in a digitalised world where visuals mean everything?

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Going Beyond Convention with Your Marketing Tactics

Taking absolutely nothing away from conventional and traditional marketing tactics, especially those which are specific to certain industries and have proven to work time and again, the dynamic nature of the world we’re now living in requires of those of us who are in business to go beyond conventions and try to reach consumers at a level they’re increasingly becoming more accustomed to. It’s no longer enough just to take out an ad on the radio for example, so too something like aspiring to break the marketing budget and air an advert on prime time television. Continue reading “Going Beyond Convention with Your Marketing Tactics”