Why Your Start-Up Needs Brand Awareness Campaigns As Soon As It Launches

Brand awareness campaigns are very beneficial to your company’s image, and especially for a start-up. Without brand awareness, no one will know who you are. Your goal was for your products and services to be used by consumers and especially by your target audience. If they do not know you exist, how could they possibly use what you have to offer?

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X Steps to Telling Your Brand Story on Social Media

Companies of all sizes and from all industries need to make their marketing campaigns oriented toward social media because that’s where most of the customers are and that’s the least expensive way to approach them.

On social media, representing your services and your goods is less important than telling a compelling story about your brand and what it represents. This needs to be done as a part of an overall plan you have prepared based on what makes your business unique. Continue reading “X Steps to Telling Your Brand Story on Social Media”

Keeping up to date with advertising methods

The way your brand is recognised is important and should be one of the core focuses of your company. From an online presence to the interior design of your building, consumers are becoming more selective and often only want to associate themselves with businesses that looks ‘aesthetically pleasing’ — but who can blame them when we live in a digitalised world where visuals mean everything?

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Going Beyond Convention with Your Marketing Tactics

Taking absolutely nothing away from conventional and traditional marketing tactics, especially those which are specific to certain industries and have proven to work time and again, the dynamic nature of the world we’re now living in requires of those of us who are in business to go beyond conventions and try to reach consumers at a level they’re increasingly becoming more accustomed to. It’s no longer enough just to take out an ad on the radio for example, so too something like aspiring to break the marketing budget and air an advert on prime time television. Continue reading “Going Beyond Convention with Your Marketing Tactics”

How Does Eco-Friendly Packaging Help Boost Sales?

Every business wants to boost sales, and using eco-friendly packaging is one of the most effective methods. Most assume that switching to eco-friendly packaging will be too time-consuming or expensive, but there’s a whole industry dedicated to making it a viable direction for businesses large and small.

Here are just a few ways eco-friendly packaging will see sales surging.

Appeals to Younger Consumers

All consumers are becoming aware of how important it is to look for eco-friendly products, so adopting eco-friendly packaging should appeal to people’s inner environmentalist. The effect is most significant when it comes to younger consumers. Research has shown that 59% of millennials consider sustainable packaging important. Four out of five consider packaging decisions and the product itself of equal importance.

Shapes Brand Identity

Building a strong brand identity is vital if you want to boost sales. It helps you stand out from the competition, bring in repeat business, and appeal to new customers, all while acting as a guide for future marketing. Eco-friendly packaging can become part of your brand image. By using sustainable, recyclable, and durable packaging materials, you help shape your identity in the most positive way possible.

Suggests Quality Over Economy

When a business uses eco-friendly packaging, it suggests to the world that they care about their products. Imagine two identical products. One uses eco-friendly packaging, and the other uses old-fashioned packaging. You’d probably assume the former is of higher quality because more of an effort has been made.

Underlines Your Value

Returning to those millennials, research found that 44% are willing to pay extra for products that use sustainable packaging, with fibre-based packaging materials viewed most favourably. That’s partly because using an eco-friendly material underlines the value of what you’re selling. If consumers can tell you used eco-friendly materials for the packaging, they’ll be willing to part with more of their own money.

A disappointing marketing plan will make an investor run a mile. Here’s what you should avoid.

A marketing plan is an important aspect of the business process. It is what highlights how a brand intends to actualise set goals and objectives. Savvy investors, therefore, watch out for a properly drafted plan. Below are some mistakes that will put them off investments into your business. Continue reading “A disappointing marketing plan will make an investor run a mile. Here’s what you should avoid.”

The Top Elements that Make a Great Flyer

A flyer is a great way to get your message across to a multitude of people. However, there are reasons why they are successful – it’s not by accident. The flyer needs to be designed to grab the attention of the passer-by. If not, your flyer will end up in the waste bin and never be read again. The design of your flyer for flyer printing will ultimately decide whether or not your efforts have gone to waste. Continue reading “The Top Elements that Make a Great Flyer”