The value of taking free promotional items to a conference cannot be overstated – few businesses ever find themselves remotely regretting the investment. Of course, choosing what type of item you want to brand and give away can be much harder than deciding to give away anything in the first place. If you’re struggling, why not seek out inspiration from the seven most popular promotional items.

  1. Pens

Branded pens are a conference classic. They might seem a bit overdone at this point, but their benefits are still compelling. People tend to hang onto pens, and they might just have yours on their desk when they need your kind of services.

  1. Electronics

Giving away electronics doesn’t mean laptops and tablets – you can also get plenty of mileage from less expensive items, including branded power banks and USB memory sticks.

  1. Mugs

Another conference favourite, mugs are often kept for years. Whenever a potential client or customer wants their cup of tea or coffee, they’ll be exposed to your brand.

  1. Clothing

When we say clothing, we generally mean t-shirts. Tees represent a great branding opportunity since they provide a lot of space and turn people into billboards – instead of advertising just to the person that gets your product, they’ll be advertising on your behalf to everyone who looks their way.

  1. Sweets

Most people go for practical items, so you can stand out a little by offering the instant gratification of sweets or mints. This is a great option if you don’t have a huge amount of money to spend or if you need to give away items to a larger crowd of people.

  1. Stress Balls

A stress ball is one of those things that everyone kind of wants but nobody ever really feels like buying, so people tend to keep promotional ones. Try pairing your branding with a calming mantra.

  1. Branded Bags

With all the branded items people pick up at conferences and other industry events, they really need a place to put them all. Give them a branded bag to solve a problem and boost your marketing.