Although the new online technologies have meant that it’s easier than ever for just about anybody to start their own business, the increased competition has also meant that it’s getting increasingly difficult to stand out from the crowd.

So in order to give your business a little lift for the New Year, we’ve assembled a few examples of businesses that have successfully implemented some easy promotional strategies. These range from casino sites with their own easy-to-use apps as well to fitness brands showing how much fun it can be to use their products.

Digital applications

Obviously it’s very important for your business to have a clearly-designed and up-to-date website. Unbelievably over half of the UK’s businesses don’t have a website which is disappointing as this is often the first point of contact for many prospective customers.

Apart from a simple website, it’s becoming increasingly important for brands to energise their customer base through social media or even through a relevant brand blog such as the one created by the designer sunglasses firm Warby Parker. And some companies have even gone one step further, such as Betway who have a popular online casino that forms a large part of their overall operations by offering gamers a convenient and easy way to access the brand’s range of casino games.

The power of demonstration

One of the biggest tools in any company’s arsenal is to use the power of demonstration to show how a product can deliver a solution to any issue. This can be seen through the sportwear brand Reebok who have established their own FitHub stores to engage customers in a physical and practical way.

And there are many other simpler ways to do this such as throwing small parties for your loyal customers so that you can provide a more human level of interaction with your target audience, and hopefully let them spread the word about your company to their friends and acquaintances!

Getting collaborative

The social aspect of modern businesses is definitely one that should not be overlooked. But it shouldn’t just be your customers who you should be forging deeper relationships with, as many companies can benefit from a degree of synergistic support.

This can be seen through the Oh Joy blog collaborating with the Band-Aid company. This managed to simultaneously make the bandage company seem just a little bit cooler, and also provided for a great promotional opportunity for the up-and-coming blog.

So whether you’re an online casino operator or merely a rapidly-rising fashion blog, there’s no limit to what success can be gained through a little bit of innovative promotion!