Creating a more innovative business is about using invention and ideas to make your business bigger, and to bring in more money. Using the assets that the internet and smartphones offer is one easy way for businesses of all sizes to add more innovation to their business plan. What are some other ways that you can reach customers and convince them to spend money with your business?

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By thinking about this question you can be inspired to bring more innovation into your business. Here are a few ways you can work toward it.

Texting As A Business

You really should innovate your business in a way that uses the latest in technology to bring your customers back in. One way to do this is through MMS texting. Texting is just another way to interact with your customers, and depending on what it is you are sending them, it could make you some money.

Use MMS texting to send flyers about your most recent sales and discounts to your current customers and other people that have signed up for text messages from your business. You can also send coupons through text, which they can use with their phones rather than a printed couple. It saves money and trees.

The Interest In Newsletters

Does your business have a newsletter? If you don’t you could be losing out on a key innovative tool that could help you make some money and attract some new customers while you are at it. You may think a newsletter is old fashioned, but online newsletters are innovative in ways you can’t imagine.

Your newsletter can be set up through a system that gives you a layout, and even lets you schedule when it should be emailed, as well as who it should be emailed to. You can include links that go directly to your blog or website, or even your sales site. You can share coupon codes and more.

Remember Online Is More Than On The Computer

Since innovations spread from computers to smartphones and tablets, it has opened up a whole new way to reach people. You aren’t just getting to them when they are sitting at a desk. Instead, you are reaching them wherever they are.

Make sure that you are creating blogs and websites that are friendly to the small screens of mobile devices if you want to reach more people. Those smaller screens can be harder to read if you have the wrong font.

Now that you know some of the basic ways to make your business more innovative while reaching out to more customers, use them to come up with some of your own. Consider the money a book could bring in, or the popularity an app could garner.