As a dental practice, you’ll already understand the importance that having a website has. From providing patients with surgery information, such as services and opening times, and giving people the opportunity to contact you effortlessly, the benefits of a website are unparalleled.

However, is having a website the only way to get customers and patients into your dental surgery? Surely there are other ways? Of course, you’re right. Today, we’re going to explore several of the ways you can bring in more clients in addition to your website.

Implement a Loyalty Program

The best way to acquire clients is not to attract new ones, but instead working to keep your old customers returning.

One of the best ways to do this is to set a loyalty program. This means if people return to you next time, or even pre-book their next appointment in six-months’ time when their last one has finished for a discounted price, you’ll keep your appointment slots filled.

Network for Opportunities

Go to business fairs and networking events in order to meet other business owners. While here, look for people in your local area and aim to set up business meetings where you can set up discounted rates for business owners who then send their employees to you.

This is a business-to-business deal where employees have access to affordable dental plans at discounted rates, and you get a steady stream of patients throughout the year. It’s a win-win for everybody involved!

Set Up a Blog

A website isn’t effective if nobody is visiting it, and not everybody is going to want to visit it if there’s nothing on there that interests them. This is why so many dentists, and other businesses, will set up blogs.

This way, they can provide valuable information to their potential leads and clients that can help them in their everyday lives. Not only can you then link back to your website or business, but you can also become an authoritative name in your local area.

Use a Professional Service

Thanks to the internet, there are plenty of services out there that are designed to help you market your practice in addition to using your website. Choose the solution for your dental marketing needs, and you’ll be able to take your practice to the next level.

Of course, every business is different, so they’ll talk you through what you want and what could work best, such as a social media campaign, flyer distribution, or any other effective forms of marketing.

Social Media

Briefly mentioned above, social media is a free and effective tool to help you grow your business. Make sure you’re posting regularly and consistently to grow your reach and maximize the potential number of clients walking through the door.


As you can see, there are plenty of ways out there you can market and advertise your dental practice to draw in more clients in addition to using your website. The best idea is to get creative, stand outside the box, and use the resources that are available to you! If you’re looking for more ideas or information, then head over to to find a dental podcast that takes an in-depth look at the financial side of running a dental business, as well as further growth of your practice.