A flyer is a great way to get your message across to a multitude of people. However, there are reasons why they are successful – it’s not by accident. The flyer needs to be designed to grab the attention of the passer-by. If not, your flyer will end up in the waste bin and never be read again. The design of your flyer for flyer printing will ultimately decide whether or not your efforts have gone to waste.

Luckily, designing an effective flyer is not that hard, as experienced printing services agree – you just have to keep a few basic rules in mind. If you’ve done your research about your company, your brand, your product or service and your target demographic, then the rest is pretty easy. Here are the top elements that make a great flyer.

Capture with a headline

You want to capture interest immediately, so make sure your headline is catchy. You also want to make sure the headline (you main message, if you will) can be recalled long after it is read, so make it memorable. This is your chance to be creative; brainstorm it. It’s a very important feature.

Capture with colour

Each colour has its own psychology behind it, so make sure you have your research when it comes to colours at hand – bear in mind that certain colours evoke certain emotions, and that it can be culture-sensitive. Use colour also to your advantage when it comes to blending and contrast in order for your message to stand out and have maximum impact.

Sell, sell, sell

You don’t have much time – your reader is impatient. Get to the point and enumerate the various advantages and positive features of your product or service right away. Sell, sell, sell! 

Organise the space

By organising the available space into various boxes, you can draw attention to each one of them. Separate the features of the message and use colours and lines to organise it, as advised by flyer and leaflet printing experts.

Call to action

Never forget to include what you want the customer to do. “Call us.” “Visit us at…” “Get your free sample!” Don’t forget your contact information, of course.

Here are two more rules that you should never forget. First of all, keep it as simple as possible. Your reader simply doesn’t have time to go into the many details of your product, service, or proposal – they can contact you if they’re interested. Your job is to get them interested. Secondly, make sure you proofread the flyer before you allow it to be sent out, as recommended by flyer printing specialists. Mistakes (grammatical, spelling, or information-wise) can cost you dearly; not only does it speak of laziness, it also speaks of unprofessional behaviour and creates a lasting impression. Do it right, and results will surely follow.

Image attributed to Stuart Miles/FreeDigitalPhotos.net