Companies of all sizes and from all industries need to make their marketing campaigns oriented toward social media because that’s where most of the customers are and that’s the least expensive way to approach them.

On social media, representing your services and your goods is less important than telling a compelling story about your brand and what it represents. This needs to be done as a part of an overall plan you have prepared based on what makes your business unique.

It’s a visual medium

Social media can be used to host all kinds of media. There’s nothing wrong with using long textual posts on social media to convey your message. It’s still the best way to communicate a long and complicated idea when details are needed. However, it’s not best suited for creating a brand story. That’s best done visually.

There’s no limit to what type of visual media you can use. Images that showcase your business from the inside help a lot. The same goes for explanations and tutorial videos, but you shouldn’t forget about graphics and charts which help with financial services in particular.

Don’t get in on the bandwagons

New trends tend to pop up on social media every day. Some of them are worthy and help point the attention to a good cause, while others are just fun and a great way to connect with your followers and friends online. At the same time, this doesn’t mean that businesses should jump on all of them.

Business branding strategies need to be a long-term project and following every trend without a vision for the brand itself can make your company appear less serious than you might want to.

Understanding your customers and clients

The brands need to be based on the needs and the interest of the customers. This is especially true when branding is based on storytelling, and customer input can make or break a campaign. That’s why it’s imperative to track how your brand is being perceived by the customers and to act based on that data.

The development of communication technology allows you to keep track of this data and to take advantage of it. Using media monitoring from Singapore can provide you with the info about the customers that go beyond a simple reaction to your media.

Evoke emotions

The difference between storytelling branding and traditional advertising is in what it tries to accomplish in regards to the customers and the clients. Simple advertising is there to represent your products and services and to explain why they are good for the clients.

Social media can be used for evoking emotions of the customers and creating a sense of personal loyalty to your brand. This is an opportunity to have a more creative campaign and a one that speaks about the intentions and personal history of the business owners as well. This doesn’t mean that you should overdo it and forget to discuss the merits of your business as well.

Customer contributions

The main question to ask yourself is who is going to be the focal point of your campaign. It can be the business creator and their story, but it can also be the customer and the story of how your business is a part of their life.

If you decide on the latter option you can make a campaign that’s less expensive but still more effective than the traditional campaigns. It will allow you to curate the story of your company while others would create it.

Changing things up

Social media allows you to quickly change your branding campaign, if you notice that it isn’t going as well as you’ve planned. However, these changes are also more visible when they happen online and someone records them.

The best way to go is to use test audiences and try out a few different branding strategies on them. That way you can make a change without alerting too many of your followers at once. A/B testing also showcases trends within your base and what kind of demographic groups you need to address within it.

Creating a brand story can be done very efficiently by using social media. It’s best to talk to your customers directly and convey your message.